Ignite & Unlock Growth
Leveraging a wealth of experience and an outside-in perspective, I help you navigate the business challenges of today's dynamic marketplace. I help assess the business context in which you compete, then act as part coach and part advisor to commercial leaders like you who are looking for a path to sustained growth. Areas of focus include:
- Destination & Vision Planning: Align your organization on what business it's actually in, its collective ambitions for growth, and shared vision for the future
- Category Diagnostic - Situation Assessment: Gain a competitive edge with an in-depth assessment of your market landscape, competitor strategies, and consumer trends for targeted growth opportunities; identify and address 'problems to solve' to grow share and regain momentum in the category
- Strategic Planning / Growth Strategy: Deliver clarity on organizational priorities, the go-forward plan, and the accountabilities to make it happen
- Customer/Consumer Assessment: Build a stronger relationship with your brand's fans
- Idea Optimization & Prioritization: Focus resources and alignment around innovation strategy
The Value of an Outside-In Perspective
An outside-in perspective can be valuable for a leader seeking growth because it provides a fresh and unbiased view of the situation. As a consultant, I offer a wealth of knowledge from working with other organizations, businesses and brands, and can help my clients see their situation from a different angle.
Specifically I bring the following to my engagements:
- New ideas and approaches that may not have been considered. This can lead to breakthroughs in growth and increased competitiveness.
- Informed decision-making by providing new insights and perspectives on the situation and potential growth opportunities.
- Objectivity to avoid biases and overcome cognitive blind spots, resulting in more accurate assessments of strengths and weaknesses.
- Broader experience providing an understanding of how others have navigated similar challenges and opportunities.
Overall, my outside-in perspective helps my clients make better decisions and drive growth for their organization.
What Sets Me Apart as a Strategic Growth Consultant
As a strategic growth consultant, I bring a unique combination of expertise, experience, and practical insights to help businesses unlock new opportunities and drive meaningful results:
- Practical Experience: Having led growth, marketing, and insights functions across industries, I understand the real-world challenges businesses face and how to navigate them effectively.
- Broad Expertise: My background spans brand strategy, consulting, insights, and general management, allowing me to connect the dots between data, strategy, and execution.
- Holistic Approach: I blend analytical rigor with a deep understanding of organizational dynamics, ensuring that growth strategies are not only insightful but also actionable and sustainable.
- Results-Oriented Mindset: My focus is on delivering measurable impact—whether it’s identifying untapped market opportunities, optimizing go-to-market strategies, or enhancing commercial capabilities.
With my hands-on experience and strategic perspective, I help businesses accelerate growth, adapt to change, and build lasting competitive advantage.