A Balanced Approach to Growth
Shaw Strategies was born from my 30 years of experience helping businesses and leaders navigate complexity, uncover growth opportunities, and turn strategy into action. Inspired by the vast, open landscapes of the Southwest, I see growth as both an art and a science—a balance of structured strategy and intuitive leadership. Just as the Grand Canyon was shaped over time by both force and flow, lasting success requires a mix of data-driven insights and human adaptability.
At Shaw Strategies, I bridge these two worlds. As a consultant, I help businesses gain strategic clarity, sharpen their market approach, and execute on high-impact opportunities. As a coach, I work with leaders to expand their influence, align their teams, and lead with confidence. Whether refining a business strategy or developing leadership capabilities, my focus is on practical solutions that drive real, measurable growth.
By blending consulting’s rigor and analysis with coaching’s personalized development, I help my clients move forward with clarity, purpose, and impact.
Brad Shaw – My Experience
With years of experience across data & insights, strategy, and execution, I bring a unique “sweet spot” perspective—connecting the dots between analysis, vision, and action to drive meaningful growth.
BIG DATA, ANALYTICS & INSIGHTS
At Ipsos and IRI, I worked at the intersection of brand, retail, and media, advising marketing, sales, and insights leaders. I learned that asking the right questions and extracting the right insights is key to making faster, smarter decisions.
STRATEGY – MANAGEMENT & BRAND CONSULTING
At Prophet and Zyman Group, I saw firsthand how customer-centric strategies and strong brand positioning fuel sustained success. An aligned strategy isn’t just theory—it’s the foundation for effective market activation in both B2B and B2C.
MARKETING, COMMERCIAL EXECUTION & ACTIVATION
Early in my career at SC Johnson, Best Foods, and World Kitchen, I led teams in marketing, innovation, and general management. I learned that success isn’t just about the plan—it’s about aligning teams, fostering trust, and executing with agility to drive both top- and bottom-line growth.
Brad Shaw – Coach & Advisor
Growth isn’t just about strategy and execution—it requires strong leaders, teams, and culture to bring it to life.
Throughout my career, I’ve led commercial teams through both high-growth opportunities and tough challenges, always drawn to coaching and mentoring along the way. Helping leaders refine their authentic leadership brand and improve team effectiveness has been a natural extension of my work.
The most fulfilling part of consulting has been the direct collaboration—the in-the-moment impact that moves clients forward. That’s why I became a certified executive coach. With real-world experience, not just theory, I bring an empathetic, outside-in perspective to help leaders tackle their biggest challenges with confidence.
Testimonials
