Shaw Strategies was born out of my 30 years of experience working with growth-minded commercial leaders, guiding them to achieve remarkable results through brand-building and growth consulting. Inspired by the awe-inspiring landscapes of the Southwestern US, I embarked on a journey to evolve and reimagine my approach. The result is Shaw Strategies—an innovative consultancy that combines the art of coaching with the science of consulting.
At Shaw Strategies, I recognize that coaching a leader is similar to consulting on a brand or business. Both involve guiding the development and optimization of strategies for success. While consulting focuses on improving brand or business performance, coaching a leader involves enhancing their personal leadership brand by refining communication, aligning actions with values, and increasing overall effectiveness. Through my coaching expertise, I help leaders unlock their full potential and achieve remarkable results, similar to how consultants empower brands and businesses to thrive.
I am dedicated to providing a tailored and impactful experience for my clients. I offer personalized strategies that harness the transformative potential of one’s authentic leadership. Through a unique blend of coaching and consulting expertise, I help my clients unlock the full power of their authentic leadership, driving better business outcomes and creating a future of excellence.
Over my 30 years of professional experience, I have developed expertise across the entire growth value chain – from data & insights to strategy to commercial execution. This unique skill-set creates a “sweet spot” capability that gives me a holistic perspective on problem-solving and opportunity-vetting for my clients and businesses.
BIG DATA, ANALYTICS & INSIGHTS
During my tenure at Ipsos and IRI, I worked at the intersection of brand, retail, and media as a trusted advisor to marketing, sales, and insight leaders within CPG. I learned the critical role big data, analytic rigor, and insights play in developing effective strategies – knowing what questions to ask and what answers are needed to make faster, better decisions.
STRATEGY – MANAGEMENT & BRAND CONSULTING
While working at two top-tier strategic consultancies – Prophet and Zyman Group, I saw how having a sound strategy grounded in customer-centricity and strong brand positioning was imperative to achieving sustained success. And how an aligned strategy for businesses and brands is the foundation for successful market activation in both B2C and B2B environments.
MARKETING, COMMERCIAL EXECUTION AND ACTIVATION
I spent the first decade of my career on the client-side in general management, marketing, and innovation with consumer-facing brand companies like SC Johnson, Best Foods, and World Kitchen. I loved building cohesive high-performing teams, developing annual plans, and reacting to market dynamics. Key learning – organizational alignment and a strong culture of trust is imperative to win against competitors and deliver top and bottom-line growth.
While insight, strategy and execution excellence are critical, the importance of leadership and organizational capacity cannot be overstated. Strong, high-performing leaders, teams and culture are needed to enable, facilitate, and operationalize growth.
Throughout my career, I've led commercial teams through good times and tough challenges. I've most enjoyed being a coach and mentor to help improve performance and team effectiveness. I've also helped many individuals develop their own "authentic leadership brand" in support of career growth.
Not coincidentally, the most satisfying part of my consulting career has been collaborating directly with my clients. That personal connection and in-the-moment impact – the ability to affect the client in a positive way and help move them forward – is one of the reasons why I became a certified executive coach.
As a coach who’s navigated the same situations my clients have faced, I bring a empathetic outside-in perspective to my client relationships – one based on real-world experience, rather than theories and textbooks. As such, I'm better able to coach and advise my clients on their most pressing challenges and opportunities.